UNISON DONE GOOD
Good Boy Wolf commissioned to photograph and direct for Krow's new uprising campaign for Unison.
Via Twin Productions Good Boy Wolf were commissioned to capture 6 portraits of key workers that are represented by the union Unison. Already undervalued in their role pre Covid, and having stepped up and worked exceptionally hard in unprecedented times and at risk to their lives, they certainly require and demand higher rates of pay, much more respect, and desperately don't want it to go back to pre Covid conditions in working standards.
The clever campaign created by the amazing team at Krow Communications, tackle the issues head on and demand a change. The stills have featured across nationwide press, 6 Sheets and 48 sheets across the country. Making a huge impact. The online commercial, which Good Boy Wolf directed elements of it around the design work, shows clearly why our key workers are undervalued and under appreciated and why it must change coming out of Covid.
It was a true honour to photograph and direct for Krow, and was quite a surprise to be commissioned in the dark depths of a pandemic. How the fuck did that happen? Good Boy Wolf didn't expect any commissions through the pandemic and this beautiful campaign came knocking and we took it with both sanitised hands, guarded by a face mask and the specs constantly steaming up.
We are 100% Covid ready now for photography and film.
Now please, pull that mask down, HOWL and pop it back on.
Client- Krow Communications
Stills Production- Twin Productions
TV Production- KWorks
Agency Producer- Mark Coldham
Production producer- Rick Bateson
Creative Team- Will Wright & James Morgan
Account Manager- Shelby Whyatt
Photographer- Good Boy Wolf
Director- Good Boy Wolf
DOP- Adam Barnett
1st AD- Andrew Potter
Camera Assist- Luca Parasaliti Holt
Stills Producer- Ellie Hutson & Laura Wright
1st Assistant- Darren Smith
DIT- Nick Ross
Sound- Gerard Abeille
Stylist/Groomer- Lisa Dredge